(Are they really worth it?)
By: The Bass Coach (Roger Lee Brown)
December, 1999

There has been a lot of controversy over "Fish Attractants" or otherwise known as "Fish Scents" or "Fish Formulas". In the past, Iíve noticed that many of my former bass angling students as well as my bass guide clients have always come prepared with plenty of "Fish Attractant", and wow! Do they ever use it! They will grab that particular bait that they are using, hold it over the edge of the boat, and really pour it on. Is that method really practical?

Iíll explain in a moment, but first let me explain a few things about "Fish Attractants. There are several different types of "Fish Attractants" on the market today in the multi-billion dollar bass fishing industry, and the marketing is very costly! Somewhere the companies have to sell, sell, and sell to make up for the high cost of marketing. Many commercials, whether it be TV, Radio, Magazines, Outdoor Shows, etc., have to get the anglers (like you and me) to buy this stuff! First of all let me explain the importance of "Fish Attractant". A freshwater black bass (Largemouth, Smallmouth, or Spotted) will usually spit out a bait within 2 or 3 seconds if the bass doesnít accept the taste (if it even picks up the bait at all!). On the other side of the coin, if a bass likes the scent or attractant, it can hold the bait up to 30 seconds or more before it spits the bait out. Fish attractant does not really "Attract" fish, but your odds on setting the hook will be greater by using it rather than not. Now, letís get back to Marketing once again. The companies that manufacture "Fish Attractants" or Scents want the anglers to "Use it by dousing the bait with it." Well, if you have lots of money, go right ahead! Most tackle shops that Iíve been to have a variety of Attractants and Scents, and they cost the angler anywhere from $1.99 up to $10.00. When an angler "Douses the bait" several times, He or She is ready for another bottle soon, and that can get expensive after awhile. Now, most plastic baits on the marker today are manufactured with a scent already put in the bait. So why would you want to douse this same bait with additional "Fish Attractant"? It really makes no sense at all does it? However, there is a reason why one would want to buy and use "Fish Attractant". Just think of this; a freshwater black bass can sense 1-200th of a drop of a substance in about 100 gallons of water. Wow, what an accurate sense of taste! This just goes to say that whenever you go fishing in the morning, "Gas-Up" the night before! Now, letís get right to the point, and hopefully this point can and will save you some of your hard-earned cash. When you go fishing, the first thing that you should do before you hit the water is to wash your hands with soap and water, this will "hopefully" clean any foreign scents off of your hands that may get on your baits when you handle them. Second, take that bottle "Fish Attractant" and pour a little bit on your hands and rub them together, like you would a hand lotion. Now youíre ready for action because any bait you touch will have this "Fish Attractant" scent added to it. Just think of the money you will save from just "Pouring or Dousing" the formula over the bait. A bottle of "Fish Attractant" should now last you about 20 times as long as it did before. I will not tell you which ones to buy, but the one I mostly use is formulated by Mr.Goop "Fish Formula", they offer a Garlic and Anise scent the bass seem to like very much. Just keep this in mind when using "Fish Attractants"; the angler! (you and I) are the ones that pay for the high cost of marketing of a product, so of course they want us to use lots of that product! So, "Fish Attractants" are they really worth it? YES! But if you use it like a hand lotion you will find yourselves saving money and getting the same results as if you were dousing the bait with this "Fish Attractant"! Remember, the Presentation of the bait is the MOST IMPORTANT! Until next time!.....Take Care and God Bless!

"The Bass Coach".... Roger Lee Brown
(518) 597-4240
Route-1 Box-65,Pearl Street
Crown Point, NY 12928
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